Journal

As the season of spooky fun and cozy gatherings rolls in, it’s easy to feel the pressure to throw the perfect party. But this year, let’s trade stress for simplicity and fear for flavor. Whether you’re hosting a family get-together, a kids’ Halloween bash, or a fall dinner with friends, Brooklyn Brewed Sorrel is here to make your celebration effortless, elegant, and entirely alcohol-free.

• Elevate your summer entertaining with Brooklyn Brewed Sorrel and a delicious cheese board. Perfectly paired, the tart hibiscus notes refresh the palate and complement a variety of cheeses for a flavorful, inclusive experience.

Taking a step back from the fast-paced fashion world led me to rediscover something deeply rooted in my Caribbean and Muslim identity — sorrel. What began as my father’s homemade hibiscus-spiced brew during hard times has now become Brooklyn Brewed Sorrel: a bold, nonalcoholic drink celebrated by top food experts and fans alike.

In this post, I share my story of resilience, reinvention, and how embracing my roots brought me back stronger. Whether it's your first sip or your fiftieth, I'm thrilled to serve you something so meaningful.

Discover the unexpected yet delightful pairing of Brooklyn Brewed Sorrel with a variety of cheeses. This Caribbean mocktail is changing the game for non-drinkers at elegant gatherings—offering bold, sensory experiences without alcohol.

Discover how Brooklyn Brewed Sorrel inspired chefs at Nordstrom’s Wolf restaurant to craft unique Freedom Mocktails. From quiet moments of relaxation to lively gatherings, these refreshing nonalcoholic drinks bring a delicious twist to every occasion.

Brooklyn Brewed Sorrel is the refreshing Caribbean hibiscus drink you’ll want to enjoy again and again. Whether it’s your first bottle or your third, each sip is rich, tangy, and perfectly spiced—ideal for sharing with friends, celebrating culture, or stocking your fridge for the season.

Discover a refreshing twist on a Caribbean classic with our Brooklyn Brewed Sorrel Rosemary Mocktail. Inspired by the chefs at Wolf, Nordstrom NYC’s renowned restaurant, this herb-infused mocktail blends hibiscus, ginger, cinnamon, and spices with a fragrant touch of rosemary. Perfect for quiet moments or lively gatherings, it’s a delightful recipe to wow your friends and family.

Sorrel, a vibrant hibiscus flower, has been at the heart of Caribbean culture for centuries. Brewed with ginger, cinnamon, allspice, and orange peel, Brooklyn Brewed Sorrel bottles this heritage into a rich, ruby-red drink that’s both refreshing and deeply rooted in tradition.

Today we celebrate Yvette Noel-Schure, Beyonce’s powerhouse publicist since 1997 and a proud Caribbean diplomat who grew up in the spice island of Grenada. Renowned for her wit, journalism chops, and uncanny ability to shape a celebrity’s public image, she has steered multi‑million dollar campaigns while remaining a mentor to the next generation of publicists. In a Forbes interview, she shares the three words that guide her life—patience, passion, and persistence—reminding us that lasting success comes from steady, purposeful work. Beyond the headlines, Yvette now teaches master classes, helping aspiring publicists uplift talent with integrity and care. This piece also honors Caribbean heritage and the stories behind our favorite cultural moments—and raises a toast to the Yvettes in our lives.

Summer calls for bright, refreshing drinks, and Brooklyn Brewed Sorrel takes center stage. This guide showcases three easy mixers. Featuring a hibiscus-spiced sangria and two sorrel-forward mocktails, that come together in minutes for picnics, barbecues, or sunlit gatherings. Quick prep, bold flavors, zero alcohol.

Caribbean culture has a long history of Carnival traditions that unite islands with Brooklyn’s West Indian Day Parade. In Crown Heights, Eastern Parkway becomes a vibrant corridor of color, music, and community as revelers parade in flamboyant costumes while neighbors watch from windows and the air fills with Caribbean flavors. The story spotlights Nzinga Knight and Brooklyn Brewed Sorrel, keeping the hibiscus-spiced heritage alive for new generations to enjoy.