Journal

Today we celebrate Umoja, the first principle of Kwanzaa, honoring unity in our families, communities, and nation. This reflection is rooted in my own Rites of Passage experience, a journey that shaped my purpose and continues to inspire the work we do at Brooklyn Brewed Sorrel. As we lift a glass, we celebrate connection, culture, and the shared commitment to building a stronger, more unified world.

Elevate your holiday tablescapes with Brooklyn Brewed Sorrel — a ruby-red, nonalcoholic Caribbean mocktail perfect for Christmas, Kwanzaa, and New Year celebrations.

Celebrate Kwanzaa and the holiday season with Brooklyn Brewed Sorrel — a 400-year Caribbean heritage, hibiscus-spiced, nonalcoholic mocktail. Discover the principles of Kwanzaa, festive traditions, and how to elevate your celebrations with inclusive, delicious drinks.

Today we celebrate Yvette Noel-Schure, Beyonce’s powerhouse publicist since 1997 and a proud Caribbean diplomat who grew up in the spice island of Grenada. Renowned for her wit, journalism chops, and uncanny ability to shape a celebrity’s public image, she has steered multi‑million dollar campaigns while remaining a mentor to the next generation of publicists. In a Forbes interview, she shares the three words that guide her life—patience, passion, and persistence—reminding us that lasting success comes from steady, purposeful work. Beyond the headlines, Yvette now teaches master classes, helping aspiring publicists uplift talent with integrity and care. This piece also honors Caribbean heritage and the stories behind our favorite cultural moments—and raises a toast to the Yvettes in our lives.

Caribbean culture has a long history of Carnival traditions that unite islands with Brooklyn’s West Indian Day Parade. In Crown Heights, Eastern Parkway becomes a vibrant corridor of color, music, and community as revelers parade in flamboyant costumes while neighbors watch from windows and the air fills with Caribbean flavors. The story spotlights Nzinga Knight and Brooklyn Brewed Sorrel, keeping the hibiscus-spiced heritage alive for new generations to enjoy.