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Breakdowns to Breakthroughs: How we expanded the impact of a mocktail business through community

by Angel Yasay

Keeping the faith, by growing.

The pandemic affected everyone in different ways back in 2020. I had taken the initiative and figured out a few ways I could help people in the community that was deeply affected by the COVID surge. 
I decided to check up on different small businesses. Some I knew, some I didn’t know to see how they were doing. I discovered that together with some of the businesses we could put our products together- Brooklyn Brewed Sorrel as the drink paired with their food and help feed our community.
I collaborated with a local restaurant, set up my website to take names and contact info of people in need, and in the 1st week of this endeavor collected 70+ contacts. We teamed up to mail packages, and we were able to collect the names of the people that needed help through a form on a website.
I also had my car back then, so I was able to deliver the food and drinks that were donated. My car helped me reach and visit 10 homes in 4 hours in Brooklyn. My heart was full as I was able to help many and got to meet the community at the same time. 
Two days later, people came knocking at my door. The car that I have been using has been involved in a three-car accident. Two cars spun off and hit my car badly. It was a total wreck and I wasn’t able to use or even restore my car.
But I kept my faith...
mocktail business black owned non alcoholic sobriety

My car was something valuable to me, as I used it to deliver my products from Brooklyn Brewed Sorrel.

But that did not stop me, losing my car was a blessing in disguise, because of this I was able to hire my drivers to deliver my products. I realized that we were able to increase the working capacity to help serve more people.

We were able to send out all our orders that were donated through our BUY-GIVE program in Brooklyn Brewed Sorrel.

This challenge was truly a blessing for me. I was able to use Brooklyn Brewed Sorrel and myself as an instrument to help those who were affected by the COVID surge.

I was also given the opportunity to increase my working capacity. I was able to serve the community at a higher level.

As we’re growing and times have changed once again post-COVID we need to rise to the occasion of new challenges. During COVID we made a fast pivot that allowed us to continue to stand the test of time like our over 400-year recipe. Post-COVID has brought new realities too like inflation spikes and wholesale/ retail demands. We must move up to remain a viable business (hint: increase production to keep costs and our price to you in balance and beat the large inflation spikes + increase our distribution).

We’re taking over 500 preorders and sending them out with FREE SHIPPING to help meet our increased production needs. Please visit the website to preorder and together expand Brooklyn Brewed Sorrel.

Each time you place a pre-order this month and share about Brooklyn Brewed Sorrel, you’re investing in our expansion. Click the button below to order today! 

 

Never miss a toast with our authentic nonalcoholic Caribbean mocktail!
It's not business as usual. We're expanding! Be a part of our expansion campaign by donating.

"I ordered a large bottle just to give it a try. Needless to say, it was gone in a matter of days... and I didn't share with anyone! I placed another order, this time for several bottles so now I don't have to worry about running out. Love it!

Darlene E.

" I placed my order and it was received in two days, along with a thank you email. Great customer service and an amazing product. Congratulations and praying for your continued success. Keep up the great work.

Michelle A.
 
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