Why people have red food and drinks to celebrate Juneteenth.

Happy Juneteenth!!!

juneteenth foods and non alcoholic red mocktail drinks black liberation. Black woman owned beverage business

Before we can talk about anything, I need to know if you're free? Free to think, free to speak, free to act... Free will is God-given. But free-will has historically been taken. Freedom is incredibly valuable and that's why Juneteenth is so important to us. 

Juneteenth is an annual reminder to celebrate the historical day all Americans were finally deemed free when Gen. Gordon Granger read General Order #3 of the Emancipation Proclamation, freeing 250,000 enslaved Black people. Since then, Juneteenth has been celebrated periodically for more than 150 years; it is considered the longest-running African American Holiday and called “America’s second Independence Day.”

Numerous African-American communities recognize and celebrate this day (and increasingly all Americans), with traditions passed on from generation to generation. The commemoration includes a rodeo, street fair, reenactment of General Granger reading the Emancipation Proclamation, cookouts, and fireworks.

Red Food and Drinks Tradition

As we celebrate this holiday, eating red food and having red drinks are significant ways to take part in deep-rooted traditions & celebrate our liberty. Red represents strength and is symbolic in many aspects of West African culture. The color red also played a significant role during enslavement. 

Two West African plants create that popular Juneteenth red color: kola and hibiscus. Kolas were used as snacks or as a refreshment, while hibiscus flowers were used to make tea and treat colds.

Nowadays, red velvet cakes, watermelon and red drinks like Brooklyn Brewed Sorrel have become a staple and a famous symbol of Juneteenth. 

We're excited and it is our mission to carry on the traditions of our ancestors with Brooklyn Brewed Sorrel, our red hibiscus-spiced beverage with an over 400-year heritage. We invite you to share in our traditions and share about the history of Juneteenth all month long.

Order Brooklyn Brewed Sorrel here to enjoy our sumptuous hibiscus-spiced brewed and aged mocktail, loved and recommended by James Beard Foundation, Bon Appetit magazine, Epicurious, Tastemade and countless fans. 

Enjoy solo or mixed!

Have you considered your freedom today?


Never miss a toast with our authentic nonalcoholic Caribbean drink!

Celebrate freedom while being transported to the Caribbean just in time for Summer, Caribbean heritage month, and all celebrations in between!



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